Expertise

Marketing Strategy Development

Segmentation, audience targeting, positioning, pricing, reimbursement, channel, promotion, strategi

Target Product Profile Development

Market input into clinical development strategy

Business Development Evaluation

In-licensing and out-licensing opportunity assessments, marketing strategy development for out-licensing opportunities

Forecasting

New product planning, due diligence, new product manufacturing planning, brand management (1-, 3-, and 10-year plans)

Portfolio Prioritization

"Go / No-Go" decision, alternative products, alternative indications

Investment Commercial Due Diligence

Working with debt, equity, biotech, pharma, VC and specialty firms to develop forecasts and conduct commercial due diligence emphasizing a rapid turn-around

Strategic Planning

Working with clients to maximize commercial value through allocating and optimizing resources across strategic initiatives including: corporate, business unit, franchise and therapeutic areas

Payer Research

Comprehensive coverage across public and commercial managed care organization formularies, pharmacy and medical directors

Primary Market Research

In-house expertise conducting qualitative and large-scale quantitative studies across broad audiences, treatment settings, geographies (U.S., E.U., and Japan)