Marketing Strategy Development
Segmentation, audience targeting, positioning, pricing, reimbursement, channel, promotion, strategi
Target Product Profile Development
Market input into clinical development strategy
Business Development Evaluation
In-licensing and out-licensing opportunity assessments, marketing strategy development for out-licensing opportunities
New product planning, due diligence, new product manufacturing planning, brand management (1-, 3-, and 10-year plans)
Portfolio Prioritization
"Go / No-Go" decision, alternative products, alternative indications
Investment Commercial Due Diligence
Working with debt, equity, biotech, pharma, VC and specialty firms to develop forecasts and conduct commercial due diligence emphasizing a rapid turn-around
Strategic Planning
Working with clients to maximize commercial value through allocating and optimizing resources across strategic initiatives including: corporate, business unit, franchise and therapeutic areas
Payer Research
Comprehensive coverage across public and commercial managed care organization formularies, pharmacy and medical directors
Primary Market Research
In-house expertise conducting qualitative and large-scale quantitative studies across broad audiences, treatment settings, geographies (U.S., E.U., and Japan)


Lifecycle phases
Across the product development continuum from pre-clinical to post-launch optimizing the product profile, expanding commercial opportunity and maximizing franchise profitability
Product areas
Across all healthcare markets with a primary focus on pharmaceuticals as well as devices and diagnostics
Therapeutic areas
Virtually all therapeutic areas including mass market indications as well as niche and orphan diseases