Expertise
- Marketing Strategy Development
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Segmentation, audience targeting, positioning, pricing, reimbursement, channel, promotion, strategi
- Target Product Profile Development
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Market input into clinical development strategy
- Business Development Evaluation
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In-licensing and out-licensing opportunity assessments, marketing strategy development for out-licensing opportunities
- Forecasting
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New product planning, due diligence, new product manufacturing planning, brand management (1-, 3-, and 10-year plans)
- Portfolio Prioritization
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"Go / No-Go" decision, alternative products, alternative indications
- Investment Commercial Due Diligence
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Working with debt, equity, biotech, pharma, VC and specialty firms to develop forecasts and conduct commercial due diligence emphasizing a rapid turn-around
- Strategic Planning
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Working with clients to maximize commercial value through allocating and optimizing resources across strategic initiatives including: corporate, business unit, franchise and therapeutic areas
- Payer Research
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Comprehensive coverage across public and commercial managed care organization formularies, pharmacy and medical directors
- Primary Market Research
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In-house expertise conducting qualitative and large-scale quantitative studies across broad audiences, treatment settings, geographies (U.S., E.U., and Japan)
Experience
- Lifecycle phases
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Across the product development continuum from pre-clinical to post-launch optimizing the product profile, expanding commercial opportunity and maximizing franchise profitability
- Product areas
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Across all healthcare markets with a primary focus on pharmaceuticals as well as devices and diagnostics
- Therapeutic areas
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Virtually all therapeutic areas including mass market indications as well as niche and orphan diseases